you lost the auction because your bidding strategy sucked, plain and simple
I don't use auto bidding software and I can only count with one hand I have ever used it because I really wanted the item badly. Other than that, I always bid in the last 10-30 seconds of the auction because that increases the chances of me winning, and me getting the item at a LOW PRICE.
Nothing is more n00btarded than people who place a bid 6 (yes, SIX) days before the auction ends! What is this accomplishing for you? Smearing your name all over the auction so that it's "yours" because you marked your territory like a rabid dog? No, in fact, it brings attention to everyone in the world. An item with a crappy title name all of the sudden draws attention because someone was interested enough to bid on it. Nevermind the fact that there are dozens of others of auctions selling the same thing, people will think the others are uninteresting. So, the result is, we all see there is a crazy bid war 5 day before the auction ends. When the auction does end, the winning bid becomes hundreds of times greater than the starting price. If you are one of those persons who uses ebay this way, congratulations, you are an idiot and you helped line the seller and ebay's pockets deeper!
I've gotten so many cool shit off ebay cheap because I used the watch list function and went out of my way to bid at the last seconds. Not drawing attention to the auction gave me a better chance of winning and a better price. I got a basically brand new samsung "all in one" laser printer for $50 as opposed to the dozens of other auctions selling the same thing for $200 one time. It's all because I didn't bid till the last seconds. I was the only bidder and I won. I got it cheap and the seller was obliged to ship me the item for that price. Too bad for the seller, he should've raised the starting price to begin with! 😁
Now, if I'm too busy to bid on an item that's important to me, then I am forced to use bidding software. I have and I still will. But I avoid doing this anyway because for one thing, I'm still using trial licenses of them. I have no desire to pay for them because I don't buy from ebay every day. This is all besides the point of questionable ethics and ebay TOS issues.
This article basically is saying the same thing I am saying:
so bottom line is, you want to win your auctions? use a better strategy!
can't handle the stress and madness? Don't bid. Use "buy it now". It was designed for people who don't want to fuck with bidding.