As this story continue until tomorrow, I can't see really any possibility of a new GPU designer beside some of the few semiconductor ones around deciding to enter this sector if not already somehow (ipotethically SoC GPU designer or notebook integrated ones) but still this would not be the expected way such companies would announce this.
At the end I'd expect it to be a joke in the realistic scenario while in the optimistic one some use of the brand for different products. In the last social message they talk about also different markets (if I read correctly even "sound system" oh please..) like it'd make sense to rebrand/build video cards and at the same time some home stereo. 😀
I don't know what to believe.. maybe somehow most would expect some new air into this market but as said it'd come with the usual slow informations process while designing any product even low end. It happened in the past but they were all well known companies like the Kyro II chip and what it meant in that specific period.

3dfx branded Geforce cards!

The Serpent Rider wrote on 2021-08-04, 15:34:

3dfx branded Geforce cards!

That's what I was thinking. I am actually a little surprised this has never been done.

Yeah, some analyst must have said it fragmented the market too much and diluted Geforce name when nVidia was locked head to head for dominance with ATi at the time. Kinda weird they didn't pull it out later though, slap it on the models equivalent to the "Fury" or some such.

The Serpent Rider wrote on 2021-08-04, 15:34:

3dfx branded Geforce cards!

I'd buy that for a dollar!

ultimate386 wrote on 2021-08-04, 16:07:

The Serpent Rider wrote on 2021-08-04, 15:34:

3dfx branded Geforce cards!

That's what I was thinking. I am actually a little surprised this has never been done.

*cough*GeforceFX*cough*

Remembering the old latest ex-employees interview about how much 3dfx assets has been needed for later gpus, I think to remember saying like they weren't really used much/any beside SLI, so I suppose the NV30 has not much beside the name choosen from the old company. At that time it looked incredible that it had such strange specs and results when I think to that 500Mhz core clock or the absurd cooler too but also I don't know if someone remember the expectations before the release.. over the years I'd not be surprised if that was some sort of choosen situation considering how well the NV40 did. Who knows..

Considering how halfassed FX's DX9 implementation sounds, you wonder if it was more a stopgap.

Just an idea but it always looked strange how well the previous and later solutions has been compared to THAT one specifically so I wonder if it was a "Voodoo3-like release" (that fortunately didn't see any VSA-100 situation later.. 😁) .. I think to remember the later revision did solve a lot in performance and heat but still it felt like it was sort of expected.

Today is the 5th, let's see what happens.. until now the official 3dfx homepage still redirect to NV one.. so.. 😁

Anyway.. I don't know if it's more painful to imagine such brand reused without a real gpu designer company behind and rebrand any eletronic retro stuff or to not see any announcement at all. Sure the market would benefit if more players would be on this like in the 90's even if only PCB rebranded if this would increase somehow availability of video cards in stores.. I hope for a Cirrus Logic comeback in the video chips sector.. 😁

Oh my...😁 there's a slide explanation message on the twitter account I'm reading... and I don't know what to say..they talk about "smartphones, sound systems, smart tv, graphic cards...". In the 2022 timeline there's a Voodoo 6 PCI (???). That must be realistic considering looking finally at the future using PCI bus, next step the T&L.... 😁

Twitter troll. There is zero evidence backing this up.

probably just a fake, but it would be funny if someone tried to rebrand some geforce g210 as a "voodoo 6 pci"

I had zero expectations obviously about any companies designing GPUs and announced in such way but at least few ones about some sort of rebrand project that has been already done other times (for example in phones we have seen big brands used from the past on license from still live companies..). Still not in such way.. and anyway the 3dfx homepage still redirect to NV and that is something that proof more than any social messages. 😀

anyway the 3dfx homepage still redirect to NV

Nvidia could still hold domain name, which has nothing to do with trademark.

The Serpent Rider wrote on 2021-08-05, 10:05:

anyway the 3dfx homepage still redirect to NV

Nvidia could still hold domain name, which has nothing to do with trademark.

But I suppose it would once a new company called the same way with the same brand and announcing itself as "returning" to the market, has the original and most similar homepage redirecting to another one. I mean.. if there was some closed deal about such brand usage, I suppose since today that domain would redirect to some at least temporary webpage. But maybe is too soon... let's hope to see the 600+ products of the slide.. 😀

This reminds me of the Italian Commodore fiasco all over again

Get your commodore pet phone then later a full line of commodore electronics

Maybe Jansen watched that video too

Searching for news about this, it happened this random ironic old subtitled video about this 3dfx story.

https://www.youtube.com/watch?v=G5BN9MViNhQ

Of course beside the irony of the text, it might be true that some nowdays tend to have the fastest emotional reaction/opinion without reasoning on the complexity of any subject. I didn't believe this but still I was reasoning at the only possibility (still might be) of some "rebrand" cheap company, cause I usually think it's better to skip our fastest opinion considering most retro announcements or projects even when realized mostly ended up below any average expectations and any modern one would have been really difficult. On others forums instead I read people already ready for the next generation gpu company which would be great of course but realistically difficult. 😀
But still the brand usage concept wasn't/isn't that impossible.. we've seen many retro game console using official brands in the past and official games into it for average quality product (for the video/sound accuracy on emulation or ASIC recreation of the console hw itself).

The Serpent Rider wrote on 2021-08-05, 10:05:

anyway the 3dfx homepage still redirect to NV

Nvidia could still hold domain name, which has nothing to do with trademark.

Technically if they bought the assets of 3dfx, that would include the domain dame, as it was an asset that NVIDIA obtained when they bought the company. A domain you can still browse btw:
https://web.archive.org/web/20000302135959/ht … //www.3dfx.com/

subhuman@xgtx wrote on 2021-08-03, 19:42:

Did anyone really believe this was even supposed to be a half-baked announcement?

Unfortunately i've seen at least three who expressed genuine excitement.

Snopes needs a 3dfx category...