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Even in the 80’s boards came in copperish (pcbs ) or green (pcb) colors, the real funky ones weren’t common until 2002ish.
The first light blue cables I encountered were from the 1980’s on a proprietary SCSI based photography machine.
Albeit rare a little color, even multiple ones definitely didn’t just start in 2000, it was far earlier. Heck a few wierd striped colored ones came out the back of an Apple 2 I got in the mid 90’s. Heck Color striped cables also came out the top of my ibm 5150 6 pack to the ports in a strange edge mounted bracket on the top rear of the machine, remove the case and the bracket would fall off
The first mainstream colored cables I saw were late 1999 and 100% were round sold at a big upsell to silly people overpaying to build their own PCs.
It was very rare that i ever saw flat but colored cables in any PC era, they were always round 99+ and thousands of PCs have passed through my fingers over the years.
If I had to bet, outside those I encountered in the 80’s
colored flat cables were likely a regional or brand specific gimmick and less mainstream than the op remembers being a thing sold for decades in low volumes.