VC squatting winamp-ass energy.

also "the original creator" is buried by this point.

Anyone have any thoughts about the number pad + screen thing they're showing? Is that an existing device of theirs, or some kind of hint to the probably-lame product they are going to announce? I have a hard time picturing anything I would want that would be game-audio related that would have number buttons and a screen on it.

It's probably some late-to-the-party streaming control device.

Ironic to hear Creative Labs, the legendary Sound Blaster giant, going to Kickstarter to get support for making it's next card.

My guess is, the current CEO is not interested or not sure of the profitability in funding this project, and the old timers there decided to ask for funding from outside, and the CEO maybe okay with that.

Namrok wrote on 2025-09-16, 14:54:

There is something really ominous about a fallen 90's hardware brand using Kickstarter to fund a project. On top of the typical sketchiness hardware kickstarters usually suffer from.

Perhaps, but with the direction computer sound hardware has gone these days there is room for understanding the need to gauge potential demand in advance.

Looking up Creative Lab's financials over the past 5 years, they've been posting continual losses and bleeding cash in the process. At the rate they are going, they'll be out of cash in a few of years.

Doing a Kickstarter allows them to raise project funding while passing the financial risks to the consumer. No doubt CL doesn't have the appetite to take on those risks themselves.