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Creative Labs Introduces The Next-Gen Sound Blaster!

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Reply 340 of 342, by 640K!enough

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bitzu101 wrote on 2026-07-28, 20:32:

Is creative even plannign on making a new chip ever?

At this point, they probably have neither the expertise nor the money to undertake such a project. Even if they splurged to do it, and did it reasonably well for a change, is there any reasonable prospect of sales even covering the new debt? They are the ones responsible for murdering innovation in PC audio; it's a little late to try and reverse that now to save their own hides (even if we pretend that they wanted to innovate, which I suspect they don't). Really, they're probably closer to bankruptcy than to making an innovative new audio processor worth mentioning.

Reply 341 of 342, by bitzu101

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640K!enough wrote on 2026-07-29, 20:25:
bitzu101 wrote on 2026-07-28, 20:32:

Is creative even plannign on making a new chip ever?

At this point, they probably have neither the expertise nor the money to undertake such a project. Even if they splurged to do it, and did it reasonably well for a change, is there any reasonable prospect of sales even covering the new debt? They are the ones responsible for murdering innovation in PC audio; it's a little late to try and reverse that now to save their own hides (even if we pretend that they wanted to innovate, which I suspect they don't). Really, they're probably closer to bankruptcy than to making an innovative new audio processor worth mentioning.

that is just nuts... in every little domain/industry there needs to be progression and new tech/ideas , improvements.

otherwise we end up with the same realtek crap chip for the next 30 years... and we sustain a monopoly...

there needs to be competition!

creative going bankrupt is their own doing. they failed to integrate themselves into the motherboard sound business. they should have been the natural choice for integrated sound.

Reply 342 of 342, by LSS10999

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bitzu101 wrote on 2026-07-30, 06:39:
that is just nuts... in every little domain/industry there needs to be progression and new tech/ideas , improvements. […]
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640K!enough wrote on 2026-07-29, 20:25:
bitzu101 wrote on 2026-07-28, 20:32:

Is creative even plannign on making a new chip ever?

At this point, they probably have neither the expertise nor the money to undertake such a project. Even if they splurged to do it, and did it reasonably well for a change, is there any reasonable prospect of sales even covering the new debt? They are the ones responsible for murdering innovation in PC audio; it's a little late to try and reverse that now to save their own hides (even if we pretend that they wanted to innovate, which I suspect they don't). Really, they're probably closer to bankruptcy than to making an innovative new audio processor worth mentioning.

that is just nuts... in every little domain/industry there needs to be progression and new tech/ideas , improvements.

otherwise we end up with the same realtek crap chip for the next 30 years... and we sustain a monopoly...

there needs to be competition!

creative going bankrupt is their own doing. they failed to integrate themselves into the motherboard sound business. they should have been the natural choice for integrated sound.

IIRC at one point some motherboards such as some G1 Sniper models incorporated actual Sound Core3D as onboard audio. I never owned such boards so I'm not really sure how it really sounded back then.

Though my experience with newer Creative stuffs is that there's very limited support for drivers outside Windows. Sound Core3D support in Linux was virtually nonexistent until many years later with efforts primarily targeted the AE-5.

In comparison, most OSes, including less-known ones, have already supported common HDA codecs (Realtek and a few others) well enough for most essential use cases.