it's called "incentive" and I absolutely do not think it's going to suck - they've been working on this game for almost a year now, and sending a few signed goodies or throwing a release party aren't exactly mammoth tasks that would hog all development time. Really looking forward to this, seems very promising (unlike TDR2000 or whatever that awful, awful non-Stainless title was called).
kinda sucks that I'll apparently need to have Steam to claim my copy... that's really my only problem with it.
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