Actually I too "didn't care" when AMD bought up ATI. But now, the name ATI itself is being dissolved in it.
ATI stood (and still stands) for the advanced high-end graphics cards. But absorbing the name into AMD is unnecessary. AMD itself stands for the catch-up, and to put it crudely, 2nd class cpu category (sorry AMD lovers, I've got nothing against AMD.)
I'm not a an avid fan of ATI, and other than "now and then" ATI buying norms, I usually have nvidia stuff in my system. (My current ASUS notebook has ati in it, btw). But I still feel bad for one of the greatest name being no more.
Believe it or not, a name has lot of things behind it.
Intel is the current leader but no serious gamer will even turn his head towards one of those Intel integrated graphics or even the stand alone intel graphics cards.
By removing the name, AMD is not burdened anymore of delivering the high performance expected from an ATI brand.
AMD has been playing catch-up with intel. Yes, it's still alive and that's about it.
Again, I'm not against AMD. I'm just against the corporate mentality.
In the beginning, every big company buy something, not to enhance it but to remove the competition. And once the competition is no more, they are not bound to work hard to improve and bringing out the best. Aureal died at the hands of Creative.
There is nothing wrong in leaving the name as such. I do not know where the "AMD is more widely known" poll source came from.
It's just like removing the name Mercedes-Benz and fix the name "General Motors" behind each car. Maybe General Motors SL320? Hehehe...
It's just a matter of time, till the AMD graphics matches the performance of Intel Graphics! 😁