I considered Packard Bells in the 90s to be nicer than Compaq and IBM consumer desktops of the time but not as nice Gateway and Dell systems.
Come to think of it, Gateway's always used standard motherboard layouts for all but their space saving systems and their case designs were always top notch. I think they were also amongst the very first to adopt ATX. Packard Bell, on the other hand, had really good case designs but the internals just seemed to go obsolete so fast and their proprietary nature put them in the same camp as HP and IBM (a lot of Dell's home systems used standardized parts). Though I suppose that latter part really isn't relevant on a forum full of people who treasure their old 386 and 486 project systems (myself included).