We will see. I am currently waiting for Dragon Age.

I guess such tactics are OK for now , but what happens in the future? Some years from now, when that game is considered aged, and propably the activation servers (or atari itself) are long gone, what happens?
We where saved many times by "special groups altering code" (buggy protections, protections not working in newer hardware/OSes) I hope we are saved again 😀

What happens when someone wants to install a game on a computer that isn't connected to the internet?
Install a game that has had the serial key copied by a store employee who resealed the game afterwards?
That their hard drive fails and needs to be replaced, preventing them from uninstalling one of their activations?
What happens in a few years to the used-game market? (Though frankly I think the game companies are deliberately trying to kill that.) More than a few games I have only because I purchased them second-hand. They simply are no longer available in any other form. And there are more than a few that I would love to purchase if I could find them at a reasonable price.

And the more anyone thinks about internet activation, the more problems can be easily and obviously foreseen. With the worst and most blatant, over a longer frame of time. And what of the less obvious problems?

These companies are deliberately sabotaging their own games so that they will not run except under very specific circumstances.
Given the problems I have had getting some games to run, I do not think they need to make things worse.
And the worst part is that I fear that this is merely a beginning for them. That over time the requirements and problems will become more and more draconian.

And then they turn around and wonder why sales are dropping?

For some reason, I remember a Calvin and Hobbes where Calvin's father was explaining precisely how the weight limit for bridges was determined.
As he put it, they would keep driving heavier and heavier trucks across the bridge until it collapsed, whereupon they would weigh the last truck that successfully crossed, rebuild the bridge, then have the weight limit be that of the last truck to pass over.
In a few years time, when the Windows gaming market has gone the way of the Atari 2600 cartridge market, will people say that this form of DRM or that is far too extreme, so therefore whenever the market (eventually) recovers, the new game companies can know just how far they can push matters?

they don't care if the PC gaming market fails, people will switch to console versions instead.