Grzyb wrote on 2024-11-25, 07:27:
Oh yeah, I've recently been to some food store - and at the cash register got asked "Do you have the app?"
It turned out that prices vary depending if you've got the app...
if you get slightly lower prices you pay in "data" instead. Actually 'big' data, ie finding price optimization opportunities at an individual level is happening to some extent now, enable by vast data collection and mining, with AI doing some of the work. Almost all these "sign up" products are trying to get data about you in order to get more money later
The overall 'goal' is to try and get you to spend exactly the highest amount you would be willing to spend while the person next to you might spend more or less
in the present this has been around as "surge pricing" or dynamic pricing for quite a while, e.g. meals, travel, hotels at peak times being higher priced than equivalents at non peak times and its becoming more nuanced - we already see that different people can pay different prices for exactly the same hotel or journey depending on apparently external factors like who you book through and whether certain mystery discount codes are applied.
how about if you buy a new TV though, and you would pay $500 but the person next to you would only pay $400 and the company would allow both.
naturally you'd be upset - but what if the price difference wasn't that much, say $50, and it was all muddled up in apparently unconnected vouchers, codes, discounts, etc all of which seem at first glance to be unconnected and you may shrug and buy at $500 while the guy next to you, equally unsure about why, buys at $450. Welcome to the future of AI/big data driven maximal price extraction, all "hidden" by nonsense gimmick discount variances to keep you in the dark while it actually just calculates what you might be willing to pay and then pushes you to it.
A future in which no one will ever feel they got a bargain again, because every price will be maxed out to your personal probable limit, every purchase will be close to the point where you wouldn't buy it